Informed Health Choices

Helping patients and the public understand, evaluate and contribute to health research.

Empowering Informed Health Decisions

Informed Health Choices is dedicated to building public understanding of health research and enabling meaningful participation in the research process. We believe that everyone should have the skills and knowledge to critically evaluate health claims and make informed decisions about their health.

Through innovative programmes, educational resources, and public engagement initiatives, we connect patients and the public with health research – fostering a society where evidence-informed decision making is accessible to all.

50k+
People Reached
20+
Countries
100+
Resources Created
15+
Partner Schools

Connecting People with Health Research

Innovative initiatives that make health research accessible, understandable, and participatory.

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The START Competition

A student-led competition promoting understanding of clinical trials and research methodology among secondary school students across Ireland.

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The Kids Trial

An innovative programme teaching children about clinical research and evidence through engaging, age-appropriate activities and experiments.

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The People's Trial

A public-led clinical trial where citizens choose the research question and participate in a real randomised trial exploring questions that matter to communities.

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iHealthFacts

A free service helping the public evaluate health claims with evidence-based assessments. Submit any health claim and receive an expert-reviewed verdict.

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Meet the Scientist

Connecting communities with researchers through interactive events, fostering dialogue between scientists and the public about health research.

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Informed Health Choices Resources

Comprehensive learning resources helping people understand how to assess treatment claims, developed in collaboration with international partners.

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Bite-size Learning

Short, accessible modules introducing evidence synthesis concepts to the public, designed for busy people who want to improve their health literacy.

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